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digital marketing
What are the needs for digital marketing?
Any business can compete with any competitor regardless of size with a solid digital marketing strategy. Traditionally a smaller retailer would struggle to match the finesse of the fixtures and fittings of its larger competitors. Online, a crisp well thought out site with a smooth customer journey and fantastic service is king – not size.
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Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.


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Digital marketing of products or services using digital technologies, mainly on the Internet,
Digital Marketing is an umbrella where we advertise and do branding the service and products through some paid and organic medium. Under Digital Marketing SEO, SEM, PPC, SMO, SMM, Internet Marketing etc. come. SEO and SMO are the organic medium and PPC, SMM are the paid media.
We manage Online Reputation Management (ORM) also through it.

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(10-04-2016, 09:09 PM)a4ndinesh Wrote:  What are the needs for digital marketing?

To be in digital marketing field you have to have strong command digital marketing aspects like:
1. SEO for making your business site stand out in search engine.
2. SMO for promoting your business on social media.
3. PPC & SMM for paid marketing factors.
4. ORM is online reputation management. For handling online business reputation in public relations.
5. Email Marketing
6. Mobile Marketing
7. Analytics
8. Content Management

Mainly these activities are carried on internet. So one should be updated with current market strategist. You need to have analytics skill set to analyze current flow of market.
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