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What is the impact of the Quality score on CPC and Ad Position?
#1
What is the impact of the Quality score on CPC and Ad Position?
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#2
Ad rank is essentially a formula used to determine ad position that multiplies your Quality Score with your maximum cost-per click bid, or CPC. Higher ad rank results in better ad position, which, in turn, often results in higher click-through rates. High click-through rates, in turn, positively affect Quality Score.
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#3
Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. ... The relevance of each keyword to its ad group.
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