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Marketing mix and b2b marketing...?
#1
Hello Everyone,

Please tell me, What is Marketing mix and b2b marketing...?
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#2
B2B marketing involves exchange of goods and services that businesses purchase for purpose other than general consumption.They buy in greater quantities.They are a part of supply chain or distribution channel.

Marketing mix is a tool used in marketing and by marketers.It is crucial when determining brand or product offer. It is associated with four P's(Product,Price,Promotion,Place) and 4C's(Consumer,Cost,Communication,Convenience).
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#3
b2b means business to business interactions.
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#4
Marketing mix helps to verify the unique selling points (USPs) of a brand. Marketing mix goes a long way in determining how business’s products and services are different from the challengers.
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#5
Thanks for the info on Marketing mix and b2b marketing!!
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