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Marketing mix and b2b marketing...?

Hello Everyone,

Please tell me, What is Marketing mix and b2b marketing...?

B2B marketing involves exchange of goods and services that businesses purchase for purpose other than general consumption.They buy in greater quantities.They are a part of supply chain or distribution channel.

Marketing mix is a tool used in marketing and by marketers.It is crucial when determining brand or product offer. It is associated with four P's(Product,Price,Promotion,Place) and 4C's(Consumer,Cost,Communication,Convenience).

b2b means business to business interactions.

Marketing mix helps to verify the unique selling points (USPs) of a brand. Marketing mix goes a long way in determining how business’s products and services are different from the challengers.

Thanks for the info on Marketing mix and b2b marketing!!

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