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Hello Friend, What is Actual CPC?
Hello Friend, What is Actual CPC?
Actual CPC is the final cost you charged for a click.
Your actual cost-per-click (actual CPC) is the final amount you're charged for a click. ... Actual CPC is often less than max. CPC because with the Google Ads auction, the most you'll pay is what's minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks.
Cost Per Click (CPC) refers to the price you pay for each click in your Pay-Per-Click marketing campaigns on platforms such as Google AdWords. CPC is determined by many factors such as your maximum bid, Quality Score and rank for other advertisers bidding for the same keyword. The maximum bid refers to the maximum amount the advertiser is willing to pay per click within advertising platforms such as Google AdWords and Bing Ads. Quality score refers to Google’s rating of the quality of your selected keywords. This score is determined by many things including click-through rate, the relevance of words in your ad, landing page quality and how your ads have performed historically. One way to get a higher Quality score is to find highly relevant words to add to your campaign to increase the cost per click rate. Ad ranking refers to where your ad ranks amongst competitors. Spending time and money developing ad campaigns with platforms such as Google AdWords or Bing Ads can be really beneficial and drive a lot of traction to your brand and products.
Your actual cost-per-click (actual CPC) is the final amount you're charged for a click. You're often charged less -- sometimes much less -- than your maximum cost-per-click (max. CPC) bid, which is the most you'll typically be charged for a click
CPC - average cost per click CTR - click through rate

The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising.

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